Great storytelling.
By design.
Alussein is the engine room where technology, studio judgement and craft converge to create production value.
Innovation at our core. Storytelling at our heart.
/ɑːˈluː.ʃən/ · ah-loo-shen
Alussein is leading the constant evolution of visual filmmaking by harnessing cutting-edge technology, intelligent workflows and bold creativity.
Alussein was formed in late 2024 with one simple mission — to enable filmmakers to tell great stories enabled by Machine Learning and Artificial Intelligence.
We empower filmmakers and artists by blending emerging technologies with the foundational principles of cinematic storytelling. We are creatives, technologists, artists and entrepreneurs, with a long history in film, media and visual effects.
“AI will not improve filmmaking by itself. It needs a new system around it.”
— on the thinking behind AlusseinAI doesn’t understand cinema.
AI comes from computer science. It’s brilliant at some things, and blind to the ones that matter most on screen.
What AI can do
- Generate
- Predict
- Classify
- Optimise
What cinema needs
- Taste and tone
- Authorship
- Performance
- Production reality
- Knowing what to protect
“AI needs systems built around human judgement. The tools structure the work — the people make it useful.”
The missing translation layer
The answer isn’t another tool.
Brings intent
The story only they can tell.
Brings judgement
Taste, standards, production reality.
The engine room
Turns AI into production value.
The creative-production layer between imagination and execution — using AI technology and integrated capability to:
Three pillars. One production model. That’s the ecosystem.
What we actually do.
From intelligent visual workflows for pre-visualisation to the next generation of machine-learning-enabled visual effects pipelines.
AI Assisted Production Planning and Execution
Introducing Pre Lens — our AI-assisted production planning and execution engine. From script breakdown to storyboards, moving images and look books, Pre Lens turns a script into a clear production plan before a frame is shot, and gives creatives a place to assemble for creative alignment. It doesn’t stop at pre-production — our Pre Lens engine is part of the entire production process, executing with the VFX team to deliver final pixel.
Explore Pre Lens →AI and ML-Enabled Visual Effects
Generative AI and ML is integrated across our team and pipeline — from asset generation to final render. By integrating advanced R&D into our workflows, we continually explore new ways to push the boundaries of what’s possible, ensuring our clients benefit from the very latest in VFX innovation. From smart clean-up and face replacements to the creation of complex characters and worlds, our team has done it all.
Explore VFX →Consulting
From production strategy through to navigating the adoption of cutting-edge AI technologies, we provide applied AI expertise for studios and productions navigating what’s next. We work closely with clients to identify opportunities where AI and ML can create meaningful impact, whether it’s on-set or in post — through improving efficiency, reducing costs, or enabling entirely new creative possibilities.
Research & Development
Alussein provides specialised research and development services focused on advancing machine learning technologies tailored for visual effects and film production. Our team explores cutting-edge algorithms, experimental workflows and AI-driven solutions to solve complex creative and technical challenges for the rapidly evolving landscape of visual storytelling.
Entrusted with billions of dollars of productions.
Tony Clark VES ACS
Academy Award–winning entrepreneur, cinematographer and VFX supervisor with 40+ years in media. Co-founder of Rising Sun Pictures; globally acknowledged for pioneering global production innovation.
LinkedIn ↗Will Berryman
20+ years of C-level leadership across media and technology, including Fox Studios Australia, SBS Australia and Technicolor. Extensive experience in leading digital transformation and growth strategies.
LinkedIn ↗Jennie Zeiher
Award-winning VFX and innovation expert with 20+ years in VFX and new media. Formerly President of Rising Sun Pictures, culminating in the 2024 Australian Exporter of the Year award.
LinkedIn ↗Bree Whitford-Smith
Diverse career across film, TV, games and virtual production. Formerly Head of Business Development at Rising Sun Pictures; strong understanding in the adoption of emerging technologies in film and television.
LinkedIn ↗Rob Beveridge
Bridges the gap between creative and technical to ensure collaboration and new ways of thinking and executing are championed. Multiple Visual Effects Society (VES) Award nominee for Emerging Technology.
Dr John Bastian
Delivering the R&D that underpins Alussein. 5+ years experience in VFX. Doctorate from the University of Adelaide. Multiple VES award nominee for work on Mickey 17 and Furiosa: A Mad Max Saga.